When you first start your website as a business owner, it is always recommended that you install a blog as well.
By having a blog on your site, it provides you a great platform for you to post content that gets ranked in the search engines. When your blog post content is ranked, it will attract and convert more visitors into customers.
But you may be sitting there thinking, “How do I come up with blog post ideas that will get ranked, and attract the right audience for my product or service?”
If you can relate to this question, you are going to love this post because below is a list of ideas you can swipe to come up with the best blog post ideas for your business.
When thinking of creating blog posts for your website, it is important to put yourself in the shoes of your prospect, and really think about this question, “If I was a prospect for my business, what kind of content would I be looking or searching for?”
These five ideas below will help you come up with at least ten article ideas right off the bat!
1) Answer a question you know your niche is asking
People use Google to get their questions answered. Knowing this fact, one of the best type of blog posts you can create is by writing a post that answers a key question you know your market is asking.
If you are in the weight loss niche, you would obviously want to have an article on your blog there with the title, “How Do I Lose Weight?” Not only will this article provide value to the visitors who read it, but it will also give you a perfect opportunity to pitch your product at the end.
2) Share things your niche should know before taking action on something
This is a great idea to use by service providers, but would also work great for product-focused companies.
If you are an attorney or accountant, you can easily create a blog post covering things people should know before starting a business. People love making sure they have all of their bases covered before taking the next step on something.
3) Review other complimentary products on your blog (one product review per blog post)
This is a great strategy because by reviewing other complimentary products on your site that you know your niche uses, it will attract buyers of your items because they will find out about you, even though they are looking for another product.
If your website is focused on promoting your personal brand, and you are selling your own book, you could spend time reviewing other books that you know your niche reads. When people go to google and type in “XYZ Book Review,” and your blog post comes up, they will figure out about what you have to offer by default when visiting your website.
4) Explain a cause and affect relationship that relates to your product
When you educate your audience about how things work, and how things affect other things in the prospects life, it gets them to want to learn more about what you have to offer, and how it can help them.
If you are a search engine optimization firm, you will definitely want to have an article on your blog that talks about how social media affects SEO. By educating your consumer, and showing them you know what you are talking about, it will more than likely get them to reach out to inquire about how you can help them!
5) Leverage holidays and yearly events that coincide with your product, and write a post that serves audiences in a valuable way
Leveraging holidays and other yearly events is a great way to get seasonal traffic to your website to help you sell more of your product. When done right, you can get a huge spike of traffic around a holiday and see your sales soar.
If you have created a product for the BBQ niche that helps someone be a more effective grill master, you could write up a blog post that covers two to three awesome 4th of July BBQ recipes.
I hope you are excited because these blog post ideas above should get your mind wanting to brainstorm more ideas for your blog!
In the end always remember that you want to make sure the content you create is tied to your product indirectly somehow. By keeping this in mind, it will allow you to convert more visitors into long time customers who keep coming back!
About The Author
Scott Bradley is an entrepreneur who is passionate about helping business owners create and implement effective marketing plans, strategies and tactics. He is the owner of this website, Brilliant Business Advice, and spends most of his time creating products and services that directly serve the small business community. You can learn more about Scott on his personal website which can be found at http://www.ScottBradley.name
Photo credit: Owen
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