When starting your business, you have a multiple opportunities to market and promote your business to build a customer base and grow sales.
While most entrepreneurs think about going 100% online when they first start their company, in some cases it may be better to also focus some of your attention offline as well. Below is a list of three offline marketing strategies that you will be able to leverage as a business owner.
1) Attend Local Chamber of Commerce Mixers
This is a great way to immerse yourself in the small business community around your local area. Once every month, the local chamber of commerce’s in your area should have a mixer to bring together their members and welcome new ones who are thinking about joining that local chamber.
The connections you can make at these mixers can help you generate new customers and get new referrals. This will help lead to new business channels you never thought were possible.
To find out when the next mixer is follow the steps below…
- Go to Google and type in “your city name chamber of commerce”
- Click the appropriate link in the Google search
- Give the chamber a call and ask them when the next mixer is
2) Join Local Networking Groups
Another great offline marketing channel to leverage is networking groups. Similar to the chamber of commerce mixers, networking groups allow you to build relationships with the local business community but in a slightly different way.
When joining a networking group they typically require that you pay a yearly fee to have access to the network, but the value you receive can help your business tremendously. Not only will you be able to do business with people in the group, but in a networking group it is encouraged that you provide referrals to other members as well.
You can find local networking groups in your area by following the steps below…
- Go to Google and type in “your city name networking group”
- Click one or more of the appropriate links that come up to learn more
Another great way to find interesting groups to join is to leverage meetup.com.
3) Join A Rotary Club
One of the most overlooked ways to help you build relationships locally and grow your business is through participating in your local rotary club.
By participating in your local rotary club, you will be connecting with others in the group who are committed to serving the community through various ways. Not only will you make new friends but will also benefit from creating new relationships with other business owners who attend every single week.
This will provide you new business, and another great referral source!
The best part about joining your local rotary club is that you can attend a few meetings for free before you decide if you want to join!
To find your local rotary club, it is best to use Google search!
By leveraging one or all of these local offline marketing strategies, you will be well on your way to getting more acclimated to the community, and in doing so helping your business grow!
About The Author
Scott Bradley is an entrepreneur who is passionate about helping business owners create and implement effective marketing plans, strategies and tactics. He is the owner of this website, Brilliant Business Advice, and spends most of his time creating products and services that directly serve the small business community. You can learn more about Scott on his personal website which can be found at http://www.ScottBradley.name
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