The Top 10 Types of Blog Content

by Scott Bradley on August 20, 2012


Have you ever sat down to write a blog post for your personal or company blog and then at that moment suffered from writers block?

We’ve all been there before, and while sometimes it is easy to pop out a post for your own websites, other times it is a struggle.

Below is a list of the top ten ways you can package specific blog content for a blog post, so when you do experience writers block, this post will help you come up with an idea that will not only serve your readers, but help bring more traffic, links and page views to your site.

1) What Content

“What Content” blog posts are blogs that you can write for your audience that cover specific things that are tangible and are packaged in a way that tells someone what to do, or what to look for. The content in and of itself is meant to provide either a list of things that the reader can look at in more detail, or explore further on their own time. By packaging content in this way, it is easy to consume, and a valuable resource for your audience. Take a look at the list of titles below that are in alignment with “What Content” blog posts to see what I mean.

The X Things to do Before You Have a Baby
X Tips For Writing A Great Blog Post
X Amazing Places To Meditate Around The World
X Thoughtful Christmas Gifts To Give Your Family
The Top X Most Influential People in Social Media
The X Best Blogs For Entrepreneurs To Read
What To Watch Out For When Signing Up For Your First Credit Card
What I Learned Driving 70,000 Visitors Per Month Through A Website

*If you notice the words that are bolded let you know this is a “What Content” blog post because it is giving information to you in bite-sized pieces for you to explore further when you have the time.

2) Why Content

“Why Content” blog posts are blog posts you can write that explain the reasoning behind why things happen a certain way, or explain why you should or shouldn’t do something to create a desired result. These blog posts are great pieces to hook readers into your site and further motivate them to explore what you have to offer. Depending on the type of blog you run, will depend on the type of “Why Content” blog posts you create. Take a look at the list of titles below that are in alignment with “Why Content” blog posts to see what I mean.

Why Digg’s New Version 4 Led To The Company’s Demise (Already Happened)
Why Twitters New Features Will Kill The Developer Community (A Prediction)
X Reasons Why Your House May Be Making You Sick (In A List)
Why Tweeting 4 Times Per Day Helped Me Increase My Traffic By 100% (Focus)

*If you notice, the words that are bolded let you know this is a “Why Content” post that will provide you information that will help you understand why certain things happened, or help you understand what may happen in the future if things don’t change via a list of reasons.

3) How To Content

“How To” content blog posts are everywhere on the web. These blog posts are really effective in grabbing your audience to help them do a specific task, or complete a specific project. A really good “How To” content blog post can go really viral if it serves a desperate need in the marketplace that hasn’t been covered. Take a look at the list of titles below that are in alignment with “How To” content blog posts to see what I mean.

How To Analyze Your Google Analytics: Video Tutorial (Showing/Demonstrating)
How To Select The Best Plugins For Your WordPress Blog: Podcase (Audio)
How To Bathe Your Dog in 5 Easy Steps (Telling How Via Text)

*This is one of the easiest forms of content for people to understand. The bolded part of the titles lets you know from the beginning that this will be a valuable “How To” blog post that will give you the information you need to complete a task.

4) Relatable Content

“Relatable Content” is a form of content written to explain how something relates to something else. The interesting thing about blog posts like this is that the first thing in the title has no relation to the second thing in the title. By reading the post, it becomes apparent to you that they are both in fact related, which further gives you a greater understanding about both parts discussed. Take a look at the list of titles below that are in alignment with “Relatable Content” blog posts to see what I mean.

How The Blogosphere is Like High School
How Building A Business Is Similar To Raising A Baby
Why Selling Social Media Services is Like Being A Drug Dealer

*As you can see in blog titles like these, it makes you want to read the content because in your mind when you first read the title, you think to yourself…”these two topics aren’t related!” But for you to get the value from the post, and the answer, you need to read it from beginning to end.

5) How Something Works

“How Something Works” content is content that explains how a specific process happens anywhere in the world. These informational blog posts are really insightful depending on what type of information you are wanting to learn about and write for your site. If you hit this type of content right, it can go really viral relatively quickly. Take a look at the list of titles below that are in alignment with “How Something Works” content blog posts to see what I mean.

How Food and Calories are Processed in The Body
How Credit Card Payments are Processed
How an Engine Starts In A Car

*Depending on the type of site you run, will depend on if this type of content is relevant for your audience. When you explain something to your readers, and show an in-depth understand about it, it lets them know you and your associates know what you are taking about. This type of interaction creates a lot of trust between you and a potential customer.

6) Cast Doubt Via A Question

Blog posts that “Cast Doubt Via A Question” are written in a way to hook your audience to read the article all the way to the end. When you know the pain points and concerns of your audience, creating blog posts that cast doubt on something you know they are thinking about, are effective ways to bring attention toward yourself and help your website as a whole. Take a look at the list of titles below that are in alignment with “Casting Doubt” to see what I mean.

Could Your Social Media Expert Be A Fake?
Are You Paying Higher Than Normal Credit Card Processing Fees?

*These blog post titles are really powerful, and as you can see in the bolded section of each title, it lets you know this is a “Casting Doubt” blog post that will be really effective for you and your sites.

7) Case Study Content

“Case Study” content is a form a content that you can create for your site (where appropriate) that will help bring even more value to your audience of readers and customers. Case study blog posts work very well on authority sites within niches, or for companies who have a lot of client success stories with their product. Take a look at the list of titles below that are in alignment with “Case Study” content to see what I mean.

How I Generated 2000 Leads For $100 Using Facebook Ads
How This College Dropout Retired Before The Age of 30
Case Study: The 100,000 Visit Day – How it Went Down

*These blog posts go really viral when the content that is shared in them helps the specific niche that is being written to.

8) In The Moment Content

“In The Moment” content is content that covers something happening in the moment around the world that when reading the post it will only apply to the reader at that specific point in time. Gossip, news, and technology websites are the ones that use this type of content the most because what they write about is primarily “In The Moment” material. Depending on what your site is, and who is serves will depend on how much “In The Moment” content you create. Take a look at the titles below that are in alignment with “In The Moment” content to see what I mean.

Miley Cyrus Chops 99% of Her Hair Off – Pictures Included
Obama Signs Landmark Bill
Lindsey Lohan Goes To Jail…Again

*As you can see, blog posts like this won’t be really relevant 6-12 months from now, but may be a great way for you to build links in the beginning of your site depending on what your link building strategy is.

9) History Content

“History Content” is the type of content you can write on your blog that covers the methodical chain of events of something happening in the past. It can also be content that shows a timeline of how something evolved over time. Depending on your site, will depend on if it is even appropriate for you to create this content at all.

I have noticed that over the years the big tech blogs like to cover the history of the iPhone, or the Apple computer up to the present moment. These are really interesting insightful posts that provide you as the reader information you may have never known. Take a look at the titles below that are in alignment with “History Content” to see what I mean.

The History of The iPhone From The Beginning to Now
How The iPad Evolved Over Time up To Present Day

*You can create blog posts like this via a list and chain of events, or via a really high quality infographic.

10) Answer A Question

“Answer A Question” content is exactly as it sounds. The title of the blog post will be the type of question your potential or current customers are asking. This type of content can also go really viral depending on what question you choose to answer. These type of blog posts are great for company blogs that are in a specific niche where they know the most common questions people ask. Take a look at the titles below that are in alignment with “Answer A Question” content to see what I mean.

When Do I Give My Baby Solid Food?
How Do I Find A Great Place To Live?
How Do I Set Up A WordPress Blog?

*This type of post is obvious based on the bolded items above. Just think about some of the most common questions your market will ask, and then write a blog post that addresses each one!

I hope by now after reading this post you have a ton of ideas for future blog content! If you feel like I missed a type of content that you have found is also effective to write about, please put it in the comments section below! I look forward to the discussion!

Click Here To Read More Articles About Using Blogging To Grow Your Business More Effectively

About The Author
Scott Bradley is an entrepreneur who is passionate about helping business owners create and implement effective marketing plans, strategies and tactics. He is the owner of this website, Brilliant Business Advice, and spends most of his time creating products and services that directly serve the small business community. You can learn more about Scott on his personal website which can be found at

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