Weekend Reading Week of August 5, 2012

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The One Diamond In The Rough Link For The Week

25 Smart Landing Pages For Collecting Leads [+10 Tips For Your Next Page]

Why This Link is So Awesome: This post shows 25 great examples of pages you can model for your future campaigns. Use this post as inspiration, or to learn what you need to tweak on your current pages!

Important Updates Articles

US Tablet Audience Getting Older, Quickly

57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55, according to comScore TabLens data.

Key Market Research Released This Week

Deals and Discounts Dethroned as Reasons to Follow Brands

It’s practically common knowledge at this point that social media users follow or friend brands so they can get exclusive offers—especially money off.

QR Code Scanners Trending Older; Still Overwhelmingly Male

Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time,according to [download page] a new report from Scanbuy.

Awesome How To Articles For The Week

5 Tips For Pinterest Pin-To-Win Contests

Pinterest is the most important new social sharing site in 2012, giving online marketers both a new way to engage potential customers and a means of boosting sales.

Learning SEO – Where To Start

When you talk to SEOs about how they got into the industry, the stories are always pretty varied. There is no standard route into SEO given that it isn’t taught at University or College, at least not as a stand alone course.

Other Updates

Facebook Now Lets You Send Photos as Real Postcards

Facebook is testing a feature that allows you to turn your Facebook photos into physical postcards that can be sent to your friends.

Startup News

Startup Accelerator TechStars Showcases 11 New Startups at Boulder Demo Day

Today, seed fund and accelerator TechStarshosted its “Demo Day” in Boulder, where it showcased its 11 newest startups.

Other Cool Stuff

Consumer Behavior and Today’s Publishers: Why Advertisers Love The Affiliate Channel

Affiliate marketing has been around for quite a while. It started in the mid-1990’s, which is a long time ago in Web years.