Weekend Reading Week of July 22, 2012

Weekend Reading

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Important Updates Articles

Linked In Gets A Makeover: What This Means For Your Business

Sometimes getting a fresh start is all a company needs to bounce back from a slump. In most cases, this fresh start begins with a new layout and a redesign of most webpages in order to improve the look and navigation capabilities for users and Google bots.

Facebook Testing “Subscribe” Feature for Page

Facebook users can currently subscribe to other users, as a way to read status updates but not enter into an invasive Facebook connection (Mark Zuckerberg has this setup).

FourSquare Rolls Out First Ads

Facebook, Twitter and Tumblr have all gotten into the “Promoted” game — launching advertising products called“Promoted Tweets” and “Highlighted Posts” that offer businesses additional exposure for their content.

Facebook Rolls Out Recommendations Bar Social Plugin

Facebook wants users to belly up to the bar, as in the social plugin it debuted Thursday, the recommendations bar.

Key Market Research Released This Week

Online Video Ad Views Continue to Reach New Heights

Americans viewed more than 11 billion video ads in June, representing a 9.2% increase from May’s previous high of roughly 10.1 billion views, per July 2012 comScore VideoMetrix data.

Awesome How To Articles For The Week

5 Ways To Better Integrate Social Media & Enterprise SEO

Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should.

How To Weave Content Marketing Into Your Company’s DNA

It’s through the content you create that your voice is most often heard. Content is what you use to sell to your customers, to differentiate your brand, and to help guide and educate employees.

Startup News

Google Buys Sparrow Email App

In a bit of a shocker, Sparrow announced Friday that the app and whole team has beenacquired by Google. Sparrow makes the favored third-party email app for Gmail users on Mac and iOS.

Other Interesting News

Washington Post Triples Engagement Rate With Twitter’s New Targeted Ads

One advertiser is already reaping the benefits from being able to publish Promoted Tweets to specific Twitter users without first having to publish the tweet to all of its followers.

Facebook: Sponsored Stories Make 1M Per Day

The three executives spoke primarily about the company’s advertising products, which accounted for 86% of its revenue in the second quarter. Zuckerberg emphasized the need to make ads more social — most ads on Facebook right now are not.

Other Cool Stuff

What Founders Wish They Knew Before Starting Companies

The entrepreneurship journey isn’t an easy one — developing a product, scaling a business and growing an audience are intimidating tasks that necessitate endless hustle, ambition and passion.

A Beyond Average Look at Search Ad Position

Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad position.