Weekend Reading Week of July 29, 2012

Weekend Reading

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Important Updates Articles

Dropbox Was Hacked: What You Need To Know

Dropbox is the latest tech company to have fallen victim to a security breach, and there’s a good chance your account is at risk.

Everything You Need To Know About FourSquares New Merchant Tools

Last week, Foursquare announced a slew of new merchant tools that give business owners more power than ever before to communicate with their customers through the location-based platform.

Facebook Launching a “Save For Later” Option

Facebook is expanding well beyond the like button. First, there were reports of a want button. Now, multiple sources say that Facebook is launching a save for later option that would allow users to save their favorite posts for reading at a more opportune time.

Facebook Confirms Targeted Page Posts

Facebook officially confirmed reports earlier this week that page administrators can now target their page posts by various criteria, and not just location and language.

Key Market Research Released This Week

Mobile Ads Drive Purchases on PC’s

Mobile purchases are still a relatively uncommon activity, largely due to security concerns and the limitations of a small screen.

To Build Consumer Trust Reviews Are The Key

In the mobile age, gaining consumer trust is an important issue for marketers seeking to ensure that they’re not scaring prospective customers away.

Awesome How To Articles For The Week

What Everyone Needs To Know About Good, Bad and Bland Links

Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links. Recently, someone asked me to distinguish between good links and bad links.

Other Updates

Bit.ly Launches “Realtime” An Attention Ranking Engine

Popular URL shortener and bookmarking tool bitly has announced “realtime,” an aptly named real-time discovery engine. Realtime pulls in click data from a variety of social networks and allow searchers to view by topic, query, location, language or domain.

The Shiny New Digg Goes Live

Iconic social news sharing site Digg launched a completely revamped version of the website and iPhone app Tuesday, one day ahead of schedule. It was completely rebuilt from scratch, which is why the team is calling this the new version 1.