Weekend Reading Week of July 8, 2012

Weekend Reading

Message From Scott Bradley, Founder, BrilliantBusinessAdvice.com

Today’s message from me is going to be short and sweet.

I came across a video that I want to share with you that really had a positive impact on me. Without explaining what it is, and why you are going to love it too, here is the link. I guarantee after you watch this, it will put you in a really good mood.

Click Here

The One Diamond In The Rough Link For The Week

This Facebook Conversation

Why This Link is so Awesome: This week I sent a status update out on my Facebook profile asking people what they use to login to Facebook more. They had to choose between their mobile device or computer. The answers I received, and the conversation that ensued is incredibly insightful. By sharing this with you I think it will give you a better picture about where things are moving!

Scott’s Plugs

Download This 9 Page Report (opt-in)
Credit Card Processing Secrets: What Your Credit Card Processor Doesn’t Want You To Know, and How it Can Hurt You

Important Updates Articles

Google Launches “Search As You Type” Pilot Program for Merchants

Google has rolled out a pilot program in which advertisers can display relevant search items before a consumer has finished typing a query.

In-Store App Smartly Syncs Shoppers and Sales Staff

Though online shopping has undergone multiple transformations over the past two decades, the same can not be said for brick-and-mortar retail.

From Scott: I see this trend catching on quickly. It will be up to how fast customers adapt their habits to know if it is worth it for stores to implement or not. Only time will tell.

SOPA Lives! New Bill Seeks To Resurrect Expansion of IP Enforcement Powers

A new bill is about to be officially introduced to the U.S. House of Representatives that would resurrect some unsavory aspects of the controversial Stop Online Piracy Act (SOPA) that sparked widespread protests last winter.

Russian Internet Censorship Diminishes the Entire Internet

Russia’s new Web blacklist is only the most recent of an alarming series of authoritarian moves to muzzle networked communications.

From Scott: I wonder if this will happen in the US.

From Google: Infographic Links Might Get Discounted in The Future

In an in-depth interview between Eric Enge and Google’s head of search spam, Matt Cutts – Cutts said that Google may discount the value of links generated by infographics.

From Scott: If you use infographics to build links back to your website, you will definitely want to read this carefully and pay close attention to what Google decides to do. Be sure to watch your rankings!

Key Market Research Released This Week

Chitika: iPad Leads Tablets With Web Usage but Only Has a 1.02% Clickthrough on Ads

Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size.

From Scott: Understanding the behavior of tablet users, will only help you leverage this channel more effectively in the future.

Traditional Media Still Most Trusted Sources of Info

eMarketer has noted that while digital has caused some traditional media to suffer in terms of consumer time and attention—notably, print and radio—TV still takes up the bulk of US adults’ time with media.

From Scott: If you are able to spend the time to land editorial content, TV, or Radio spot publicity it may not be such a bad idea. When you combine these media channels with the online channels beautiful things happen to your lead generation and sales numbers.

Women More Likely To Go Mobile-Only For Social Activities

eMarketer estimates that by the end of this year there will be nearly 116 million smartphone users in the US, as well as nearly 55 million tablet users.

From Scott: This is awesome news if your core market is women.

Upper-Income Americans Trimmed Daily Spending By 15% in June

Average daily spending in June declined among Americans who earn $90,000 or more, falling 15% to $116, from $136 in May, according to July 2012 figures from Gallup, which tracks spending on a monthly basis.

Companies Seen Unprepared For Social Media Criticism

Of companies that have been subject to social media criticism however strong (ranging from a single complaint to a full-scale campaign), fully 72% rated their preparedness as average or below, with 20% being completely unprepared, according to [pdf] a July 2012 report by Ethical Corporation and Useful Social Media. Just 15% of companies reported that they were fully engaged with the problem.

From Scott: Make sure that you have a system in place to manage any social media criticism you receive.

Tablet Share of US Paid Search Spend and Click Volume Rising

Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March,according to [download page] a July report from Marin Software.

From Scott: If more money is moving toward mobile, you may want to see how you can directly leverage the channel. There are a plethora of ways you can do this.

Awesome How To Articles For The Week

Naming Your Startup? Here Are 5 Things To Remember

Great names do some of the work for you. They market your company just by being out there: Last.fm, SoundCloud, KissMetrics and Groupon all come to mind.

How to Get Your Startup Into An Accelerator (4 Insider Tips)

The top startup accelerators in the world – programs like TechStars and Y Combinator – receive a couple thousand applications for just a handful of spots each session. It’s harder to get into one than Harvard or Stanford. So how do you do it?

5 Tips To Fine Tune PPC Ad Copy

Of all the communicating we humans do, it’s estimated that only 7% of our message is transmitted by the words we choose, while the rest of our meaning and intention comes from the tone, body language and other non-verbal cues we use.

17 Tips For Writing Press Releases That Work

Press releases are a great way to promote almost any event or business. They can be used for SEO, traffic generation, brand building, sales, expert creation, and many other things.

Minimum Valuable SEO For Startups

It depends on the start up; but I think there’s really good reasons why all start ups should probably invest a little time and resource into SEO from the beginning… but just how much… or how little?

How To Pick The Right Programming Language

During the course of every coding project, a software developer must make dozens of decisions. Sometimes this involves solving a problem unique to a particular domain space or a particular architectural issue.

How Your Business Can Take Advantage of Google+ Local

Google’s social networking site Google+ is quickly becoming a one-stop shop for individuals and businesses trying to improve their brand.

From Scott: As our technology becomes more local-centered, knowing how to leverage this for your business if you are a physical brick and mortar location is critical!

When To Send What Marketing For Maximum Effectiveness

If it feels like you’re working more than you used to, take solace in the fact that you’re not alone. A new report found that 80% of Americans continue working after they’ve left the office, adding up to an extra 30 hours per month, or 365 hours per year.

Other Updates

You Can Now Transfer Your Google+ Circles and Connections

Ronald Ho, Product Manager for Google+, announced on his Google+ page that you can now transfer your Google+ circles and connections to another account.

Google Plus iPad App Hits the iTunes App Store

Google just released a native Google+ app for the iPad, bringing Hangouts group video chats, the Google+ stream and other goodies to the Apple tablet.

From Scott: I wonder if this will increase the engagement on the site, because right now it is a total ghost town.

Blekko’s New Social Content Curation Site ROCKZi Turns Search Inside Out

For Google and Bing, social search has meant layering social features on top of their search engines.

LevelUp Declares Payment War, Kills Interchange Fee For Merchants

Every month, it seems players in the mobile payment market try to outdo each other, offering merchants aslightly lower transaction fee in a game of one-upmanship. LevelUp, a Boston-based loyalty and payment startup, has played that game to some extent,pushing down its fee to 2 percent

Facebook Might Launch Job Search Feature

Although LinkedIn is still king when it comes to finding jobs through social networking, Facebook might make some waves soon with a job search feature.

Facebook Groups Now Show Who Viewed Each Post

Facebook wants to let you know when messages are seen. Now it also wants to let you know when Facebook groups’ posts are seen.

Facebook’s Newest Feature Could Be Banking

It’s no secret that Facebook is trying to become a destination site, where you do pretty much everything possible online through the social network.

Facebook Tests Rotating Ads

Earlier this week, word spread that Facebook planned to put as many as 10 ads next to posts with droves of activity. The company is trying another way to get users to see more ads:rotating them.

Startup News

Is GitHub Selling Out of Moving Up?

After years of adamantly flying solo, one of the industry’s most prominent and successful bootstrappers just took $100 million from a prominent venture capital firm.

Dropbox Offers Pro Users Twice The Space As Competition Heats Up

Dropbox pro subscribers can now get excited about twice as much storage space on their accounts for no additional cost, as the company plans to announce Tuesday that it will double the storage space it offers to paid subscribers.

Kayak IPO Moves Forward, Prices Shares at $22-$25

Kayak’s perpetually-delayed IPO finally moved forward today, as the company has officially announced it has priced its shares between $22 and $25, and will begin trading on the NASDAQ under the ticker symbol “KYAK.”

JobVidi Throws its Social Recruiting Hat in The Ring

It feels like I’m being pitched a social recruiting service at a rate of about one a week at the moment, so hot is the space right now.

Other Interesting News

Leaked Twitter iPhone App Update: Here’s What To Expect

f you tweet from your iPhone, get ready for big changes. Twitter’s official iOS app is about to get a meaty upgrade, judging by screen shots leaked from the App Store. Twitter 4.3 for iPhone is expected to deliver deeper interactivity, improvements to search and more granular push notification settings, among other things.

Google Gets Biggest FTC Privacy Fine In History – And Deserves It

Google is about to settle with the Federal Trade Commission for $22.5 million for violating the privacy settings of Apple’s Safari browser. Apple’s default setting prevented third-party sites from tracking users as they visited different sites, but Google (and several other, less reputable companies) exploited a loophole to do it anyway.

Social Curation Site “Fancy” to Compensate Users For Their Influence

Services like Klout and Kred may turn people’s social influence into points. But social curation site Fancy says it’s going to give users something more: payment.

China Gets New iPad on July 20th

That was fast. Just weeks after settling the dispute over iPad trademark rights in China, Apple is set to sell its latest iPad device in the country.

Why Apple Needs A More Worldly Phone Soon

China is now the biggest smartphone market in the world, tech analyst Charlie Wolf of Needham & Co. reported in a note to clients on Monday.

Other Cool Stuff

How We Look at Online Ads

Advertisers, do you want your banner ads to be noticed? Then go above the fold, to the left — and include some pictures of faces.

From Scott: This is an essential article you should spend time going through. Knowing how people react to ads is one of the most profitable pieces of knowledge you can have.

Facebook Want Button Risks Alienating Users

Facebook will need to be careful as it tests a Want button, marketing and social media experts say.

TED Books Launches iOS Store, with Subscriptions

Conference organization TED already publishes ebooks. Now it is selling them through a new app, Ted Books for iOS. Readers can also buy subscriptions.

What’s Wrong With The Tech Valuations?

For nearly a decade and a half, internet companies have been accorded nosebleed valuations by the stock markets. Despite shaky business fundamentals, internet companies have often gotten a premium in the markets.

10 Reasons Why Apple, Facebook & Google Chose North Carolina For Their Mega Data Centers

If you live on the East Coast, there’s a decent chance that when you log into Facebook, the photos, comments and Likes that you see are being served up from a data center in the quiet, rural town of Forest City, North Carolina.

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